No more websites against marketers

If your website workflow looks like back-and-forth emails with an agency or begging for dev time... kiss those MQLs goodbye. Get a website your team can operate without any delays.

Fri 3:00pm. pipeline review starts below

"The campaign is ready. We're still working on the landing page"

Everyone nods. But deep down, you know that even if it’s not your fault, the delay still falls on you.

You have a brilliant, fast-moving team, but execution keeps getting stuck.

no more
delays

A product launch, a case study, a campagin page.
All lives on your website.

But when the site is hard to edit, or every single update funnels through one person, your entire marketing machine slows down. I build websites designed for Marketing Ops, giving your whole team the freedom to edit, test, and publish on their own. Here's how I helped other teams solve this:

01

Pulsar

Tech for Manufacturing
Image of Pulsar's website on mobile
The Challenge

The site had passed through too many hands, and nobody on the team could touch it without something breaking.

Solution

Rebuilt from scratch with one rule: the team had to be able to use it without calling anyone. Two years later, they still work on their own.

"Fast, detail-oriented, great communication, and always open to feedback. He felt like part of the team and the final result was excellent. 100% recommended."

Asunción Pérez-Iñigo
Product Marketing Manager, Pulsar
02

diio

AI Sales Copilot
Image of diio's website on mobile
The Challenge

Their site didn't look like a post-Series A company. Built on HubSpot CMS, it was hard to update and harder to make look right.

Solution

Moved to Webflow for ease of operations. Every visual and copy decision was filtered through one question: does this make the message clearer? Launched with localization for five target markets.

"Mauricio designed and built in Webflow with an uncommon mix of aesthetic judgment, speed, and obsession with detail. He understands the business, improves on ideas, and executes without friction."

Paolo Colonnello
CEO, diio
03

Instagantt

Online Gantt Chart Maker
Image of Instagantt's website on mobile
The Challenge

Their competitors had detailed feature pages, but they did not. The product was strong, yet the site failed to showcase it effectively. They lacked a CMS structure to build upon.

Solution

Went through the product, categorized every feature, and built the pages from scratch. Left a CMS structure anyone can update without breaking anything.

"Every single day there were updates, feedback loops, everything versioned and clear. Not just waiting for the final result. We were part of the build. The process was as good as the result."

Daniel Gajardo
CEO, Instagantt

next quarter. Fri 3:00pm. pipeline review starts below

"We're testing a new angle for SMBs based on Sales feedback. We designed the campaign and launched this week."

01/05

Launch a campaign landing page the same day the campaign is approved.
Change pricing tiers without touching the layout.

02/05

Ship a new use case page in under an hour, from components that already exist.

03/05

Add a nav item without breaking mobile.

04/05

Onboard the next marketer with a doc, not a 2-hour call.

05/05

why work together

I've been there too.

In 2022, I was Head of Marketing. We had a great team, but launching a simple webinar page took us two full weeks because the website was locked down.

My fix back then? Hire a dedicated web guy. Pages got built, sure, but the bottleneck didn’t go away. It just got a name and a face. Holidays? Stuck. Sick days? Stuck.

Marketers shouldn't be waiting on devs or a single web guy just to test an idea. I rebuild websites into systems your team can actually run on their own.

Mauricio Gonzalez

WebOps for Marketing Teams

project
roadmap

Our journey, together.

"When it was time for the handoff, he made sure everything was clear so we could keep working independently. He has excellent attention to detail and an ability to explain things simply that makes the whole project feel more like mentorship than just development."

Constanza Morales,
Product Designer, diio

• day 1

Kick-off meeting

01/06

I'll absorb everything related to your team, product, and customers. After this meeting, I'll basically become a member of your team. You and your team will join my Slack workspace, so we can stay connected during and after the process.

• Week 1

Marketing operations and planning

02/06

I'll spend time with your team learning how they use the website, and what are the common blockers and challenges. I'll also check for potential issues between the website and other marketing platforms that live on the website. I'll build and present a plan for the website rebuild.

• week 2

Setup and Homepage delivered

03/06

I'll setup the new project, and develop your homepage. I'll be sending updates during the week, so you can provide feedback on the spot.

• weeks 3-8

Weekly page sprints

04/06

I'll deliver one page (sometimes two) per week, until the website is finished. I'll provide multiple updates weekly so you can give feedback.

• final week

Team training

05/06

I'll give a training session of 1.5-2 hours to your team, so they know how to operate the website.

By the end of our time together, your performance specialist will be able to launch landing pages, your content manager will be able to update the blog, your product marketer will be able to communicate new features, etc.

You'll also get that session recorded, along with the website documentation, so you can onboard other marketers.

• after
project

Monitoring

06/06

After the handoff, your team will start operating the website, and they'll likely have questions. I'll be there for them. Usually, after a few weeks they'll "get" the website and no longer need my help. We'll still keep in touch through Slack for future collaborations.

faq

Read these before we work together

And if you have more questions, chat with me on Linkedin

  • Who is this for?

    You lead marketing on a SaaS company. You own the company website, and your website workflow is broken.

  • This is not for you if...

    Your team can already operate the website without issues.

    You're looking for hourly billing instead of a fixed solution.

  • Which tech stack do you use?

    Webflow. It's the best fit for most SaaS marketing teams: easy to optimize for SEO/AEO, simple CMS, and no-code enough that your whole team can build pages without breaking things. I've tried WordPress, Framer, and AI site builders. All fail at scale with multiple non-technical people editing at once.

    I build using Client-First, a naming and structure convention. If you bring in another developer, or hire in-house later, they can open the project and understand it immediately.

  • What happens after you leave?

    First: Your marketing team will be able to operate the website on their own.

    Second: If you decide to bring in a developer down the road, they won't have to rebuild everything. The site will be built cleanly, following proper standards so any dev can jump in without hating the code.

  • Why should I work with you instead of hiring a web developer?

    Hiring someone gets the pages built. But if that person is the only one who can touch the site, the bottleneck just gets a name and a face. Our time together ends with your whole team able to ship, not just one more person who can.

Marketingmemesandstuff

Let's get your name off the delay.

Your team ends up running the site on their own.

Talk to Mauro
Hello Osmo